Swet Studio flies high at Boston Social Fitness Festival

Just shy of its second anniversary in business, Swet Studio, 480 Tremont Street, reached new heights in exposure and interest on Saturday, September 16 when it presented its aerial aerobics and fitness class at the Boston Social Fitness Festival at City Hall Plaza.

While the Mayor's Office of Tourism, Sports and Entertainment did not have an attendance estimate for the free, general-admission event, Swet's three classes were booked to capacity, with instructors, current students and onlookers getting into the acrobatic act.

Swet spokesperson Adam Rowe commented, "The interest was so strong, in fact, that we had to send a runner back to the studio in the South End to retrieve more aerial yoga hammocks." Swet owner and fitness trainer Silviya Mihaylova stresses inclusiveness in the studio's range of classes, ability levels and outreach, and that approach followed through in the classes at the fitness festival.

Rowe said, "Part of the studio's approach is to make classes inviting to all levels, so they included not only seasoned practitioners, but a slew of first time flyers. It was fun for the Studio to participate in an event with so many enthusiastic people. What was really great was all the excitement the event generated for Swet Studio's Anti-Gravity Aerial Yoga Teacher Training next month."

Teachers were joined on the hammocks and silks by accomplished students. One of them was Alycia, who has been taking the aerial fitness classes for four or five months and will start teacher training at Swet in October. "It's an awesome program. I wanted to do yoga and aerial stuff, so I did an online search and sure enough: [Swet] is the only studio in the area that does it."

Jim Delaney of Activate Sports, who worked with the Office of Tourism, Sports and Entertainment to organize the Fitness Festival, explained how this year's event expanded upon the inaugural festival.

"In just its second year, the Mayor's Social Fitness Festival far exceeded expectations with several thousand active participants on City Hall Plaza throughout the day, engaging in everything from dance parties to yoga to bootcamps and more. Based on the incredible interest and feedback this year, we expect next September's festival to grow substantially."

The Swet team was pleased to have the opportunity to introduce its unique and visually exciting classes to a wider audience at the festival. "The Mayor's team put together an exciting program. As a local South End business, that has not yet been around a full two years, it was an honor to be center stage at City Hall," Rowe said.